Beyonce’s recent albums has not done too well and the media attention was about to shift from the famous singer. So what is the positive turn that has taken place in Beyonce’s life? Well it is Blue Ivy, her baby that has shifted the media attention from the singer’s songs to her baby and it seems that both Beyonce and Jay-Z worked out well of how to get publicity out of it.

Now, if you are thinking that you are the only one to get bored of listening about Jay-Z and Beyonce’s new baby Blue Ivy Carter, then you might be wrong. Mathew Knowles and Tina Knowles, the parents of Beyonce also think the same way.

According to reports, Mathew and Tina are happy about their granddaughter but thinks that her parents are exaggerating things and beginning the promotion machine quite early. The Knowleses believe that it is quite early to begin a treat with Blue Ivy and are worried that it might blowback as the fan base of celebs are bored of using their babies as promotion machines. But fans think that the suggestions of senior Knowleses have come too late.

Recently, Jay-Z appeared at the opening of his NYC club 40/40. It was his fir visit since Beyonce gave birth to Blue Ivy. Beyonce did not attend the party. All those who were present at the party, congratulated Jay-Z. Blue Ivy’s father thanked everyone but there was no news of Beyonce about when she will make her very first public appearance since becoming a mother.

Beyonce gave birth to her daughter on 7th January, 2012 at New York’s Lenox Hill Hospital. After few days, Jay-Z released a track “Glory” dedicated to Blue Ivy Carter. The track deals with the pair’s tough time during Beyonce’s pregnancy.